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PSY FPX 6710 Assessment 3 East Assignment Coaching Plan


Capella University

PSY FPX 6710 Principles of Industrial/Organizational Psychology

Prof. Name



Coaching plans are essential frameworks in businesses, aiding in the development of associates in their roles. This paper presents a coaching strategy tailored for U.S. food company executives preparing for assignments in East Asia, focusing on China. The executives lack prior foreign assignment experience, necessitating a structured approach to equip them adequately.

China Business Cultural Norms

China’s business cultural norms differ significantly from those in the United States, particularly in concepts like “Guanxi,” emphasizing personal connections and favors. Additionally, business dealings in China involve reserved demeanor and emphasize personal relationships, contrasting with the assertive American approach. Understanding nuances like gift-giving, punctuality, and conversational styles is crucial for respecting Chinese business culture.

Leadership Approach

Transformational leadership is chosen for its emphasis on empowering associates to reach their potential. This approach involves idealized influence, inspirational motivation, intellectual stimulation, and individual consideration. By adopting transformational leadership, executives can overcome anxieties related to their assignments and gain confidence in navigating challenges.

Coaching Approach

The coaching approach integrates technology, primarily remote coaching, to enhance communication and collaboration. Platforms like Zoom facilitate flexible interactions among team members across different locations. Multicultural cross-training further ensures familiarity with Chinese business practices, promoting effective working relationships and cultural understanding.

Interview Questions

Interview questions focus on assessing candidates’ understanding of diversity, inclusion, leadership, and cultural sensitivity. Open-ended questions encourage responses based on experience, aligning with business objectives and cultural considerations.


Transcripts depict interactions between American executives and a Chinese manager, highlighting cultural etiquette and professional exchanges, providing practical insights into cross-cultural communication.

Test for Understanding

Implementing a 360 Feedback system enables comprehensive performance and behavioral analysis, incorporating input from all employees. This approach supports cultural adaptation and upholds quality management standards.

PSY FPX 6710 Assessment 3 East Assignment Coaching Plan


The coaching plan for the East Asia assignment integrates research findings to prepare executives effectively for their roles in China. Despite gender disparities in Chinese corporate culture, the transformational coaching approach aims to equip all executives for success, emphasizing leadership and cultural understanding.


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Govindarajan, A. K. (2003). Global Strategy and the Organization. Wiley, 1-224.

John Hall, S. J. (2002). Transformational Leadership: The Transformation of Managers and Associates. Sage , 1-3.


Kyoung-Ah Nam, Y. C. (2013). West Meets East? Identifying the Gap in Current Cross-Cultural Training Research. Sage Journals, 35-57.

Li, J. Y. (2017). Women in Leadership in China: Past, Present, and Future. Research Gate, 1-18.

Lu, L.-T. (2012). Guanxi and Renqing: The Roles of Two Cultural Norms in Chinese Business. Proquest, 466-475.

Tsui, R. X. (2006). Organizational Culture in China: An Analysis of Culture Dimensions and Culture Types. Research Gate, 345-376.

PSY FPX 6710 Assessment 3 East Assignment Coaching Plan

Xiao, T. (2021). A Comparative Study on the Differences of Chinese and American Business Etiquette Between China. Atlantis Press, 1-7.

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